Marketing in Brief: Bobbi Brown Professional Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Bobbi Brown Professional Cosmetics: Bobbi Brown Essentials Moisturizing Foundation's lightweight formula provides a "fresh, satin finish," the company said. A patented delivery system releases vitamin F to "help replace skin's essential fatty acids; the antioxidant vitamins C and E to protect skin from environmental damage; saccharide isomerate to serve as a "moisture magnet"; and squalane and jojoba oil to "maintain skin's moisture level," Bobbi Brown said. The liquid foundation is available in 10 shades, including Warm Ivory, Walnut and Expresso. On department store counters Sept. 15, each 1 oz. foundation is priced at $35...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says