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Marketing in Brief: Bobbi Brown Professional Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Bobbi Brown Professional Cosmetics: Bobbi Brown Essentials Moisturizing Foundation's lightweight formula provides a "fresh, satin finish," the company said. A patented delivery system releases vitamin F to "help replace skin's essential fatty acids; the antioxidant vitamins C and E to protect skin from environmental damage; saccharide isomerate to serve as a "moisture magnet"; and squalane and jojoba oil to "maintain skin's moisture level," Bobbi Brown said. The liquid foundation is available in 10 shades, including Warm Ivory, Walnut and Expresso. On department store counters Sept. 15, each 1 oz. foundation is priced at $35...
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