Marketing in Brief: The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Foaming Gel Scrub for normal-to-oily and oily skin and Conditioning Cream Scrub for normal-to-dry and dry complexions exfoliate the face to "lift off the top layer of dead skin cells, dirt and sebum," The Body Shop said. The gel employs ground olive stones and walnut shell powder to "gently scrub away excess oil and impurities...[and] skin that may clog pores," according to the company. Glycerin in the gel formula "helps prevent moisture loss, while aloe gel "soothes and balances" the complexion, The Body Shop said. The cream scrub is formulated with lentils and vegetable beads to also remove dead skin cells. Jojoba oil acts as a skin emollient, orange wax hydrates and shea butter moisturizes and soothes skin, the firm noted. Available now, the 3.76 oz. gel scrub and 3.17 oz. cream scrub sell for $12 each...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says