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Marketing in Brief: The Body Shop

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop: Foaming Gel Scrub for normal-to-oily and oily skin and Conditioning Cream Scrub for normal-to-dry and dry complexions exfoliate the face to "lift off the top layer of dead skin cells, dirt and sebum," The Body Shop said. The gel employs ground olive stones and walnut shell powder to "gently scrub away excess oil and impurities...[and] skin that may clog pores," according to the company. Glycerin in the gel formula "helps prevent moisture loss, while aloe gel "soothes and balances" the complexion, The Body Shop said. The cream scrub is formulated with lentils and vegetable beads to also remove dead skin cells. Jojoba oil acts as a skin emollient, orange wax hydrates and shea butter moisturizes and soothes skin, the firm noted. Available now, the 3.76 oz. gel scrub and 3.17 oz. cream scrub sell for $12 each...
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