Gillette FCP purchase boosts blades/razors unit share to 25% in Russia.
This article was originally published in The Rose Sheet
GILLETTE FCP PURCHASE BOOSTS BLADES/RAZORS UNIT SHARE TO 25% IN RUSSIA, according to the Boston-based company. Under an agreement announced July 18, Gillette acquired the trademarks and assets of St. Petersburg-based Factory for Consumer Products (FCP) through its Russian joint venture company, Petersburg Products International (PPI). The FCP buy increases Gillette's value share in the region to about 41%, the company said. FCP, which, according to Gillette, is the market leader for razors and blades in the former Soviet Union, manufactures the Sputnik brand of double-edged razors. The acquisition closed July 10.
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review