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Gillette FCP purchase boosts blades/razors unit share to 25% in Russia.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE FCP PURCHASE BOOSTS BLADES/RAZORS UNIT SHARE TO 25% IN RUSSIA, according to the Boston-based company. Under an agreement announced July 18, Gillette acquired the trademarks and assets of St. Petersburg-based Factory for Consumer Products (FCP) through its Russian joint venture company, Petersburg Products International (PPI). The FCP buy increases Gillette's value share in the region to about 41%, the company said. FCP, which, according to Gillette, is the market leader for razors and blades in the former Soviet Union, manufactures the Sputnik brand of double-edged razors. The acquisition closed July 10.

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Weekly Trademark Review

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