In Brief: QVC invests in Hydron Technologies
This article was originally published in The Rose Sheet
Executive Summary
QVC invests in Hydron Technologies: Electronic retailer QVC purchases 500,000 shares of Hydron's common stock for $2.50 a share. The $1.3 mil. deal gives QVC a 2.2% voting interest in the Boca Raton, Fla.-based personal care marketer. QVC also has the option to purchase another 500,000 shares of the company at $2.75 apiece. QVC and Hydron have also modified their marketing agreement, giving the electronic retailer the direct response television rights to the Hydron brand based on a minimum product purchase requirement of $30 mil. for two years. The agreement increases that purchase requirement by 20% for each additional two-year term, Hydron said. Also under the deal, Hydron regains retail marketing rights to the personal care brand, including department and specialty store distribution and catalog sales. The Hydron personal care line-up is currently marketed only on QVC and through Hydron's infomercial. The company plans to develop a direct sales catalog during the third quarter...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says