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Marketing in Brief: Almay Amazing Lasting

This article was originally published in The Rose Sheet

Executive Summary

Almay Amazing Lasting: Makeup and concealer "won't smudge off...under normal activities" or cause irritation, Almay said, adding that the "transfer-resistant and fade-resistant" makeup "lasts up to 16 hours." Both oil-free products are formulated with vitamins A and E and SPF 6 to "protect and nourish" the skin, the Revlon division said. The makeup is available in eight tones from four shade families -- Fair, Light, Medium and Deep. The concealer comes in three shades: Fair, Light and Medium. Available in mass market doors in August, the 1.25 oz. makeup and .18 oz. concealer are priced at $9.50 and $5.95 respectively...
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