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Beiersdorf adding eye creme to Nivea Visage Optimale line this fall.

This article was originally published in The Rose Sheet

Executive Summary

BEIERSDORF EXPANDING NIVEA VISAGE OPTIMALE LINE WITH EYE CREME in September. Visage Optimale Eye Creme contains the same "triple emulsion" formula as Visage Optimale Cumulative Care Creme, according to Beiersdorf division Nivea, and is being positioned as an alternative to its moisturizing eye gel.
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