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Gianni Versace The Dreamer men's scent launching late October/early November.

This article was originally published in The Rose Sheet

Executive Summary

GIANNI VERSACE THE DREAMER MEN's SCENT LAUNCHING IN LATE OCTOBER or early November in the U.S., the company said. The fragrance will debut in Nordstrom, Saks Fifth Avenue and Neiman Marcus. Targeted at 25-50 year old men "who dare to dream," The Dreamer is Versace's sixth men's scent. The designer's first fragrance was Versace L'Homme, introduced in 1990, followed by Versus Uomo (1992), Blue Jeans (1995), Baby Blue Jeans (1996) and Green Jeans, which was introduced in July. Versace Profumi USA Ltd. is the U.S. distributor for The Dreamer.
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