In Brief: The Body Shop store remodeling
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop store remodeling: British cosmetics retailer is implementing new store designs in its U.S. stores. The Body Shop's trademark green wooden exterior will be replaced by a clear glass storefront that reveals "lighter, natural-colored" display panels screened with words and phrases that "epitomize The Body Shop's unique philosophy and brand," the company said. The store's predominately green interior also has been revamped with lighter colors and more open wall spaces. The Body Shop said it is remodeling its stores in an attempt to "focus the customer's attention on what sets The Body Shop apart from the increasing number of copycat stores," the company said. The Body Shop unveiled its first new store June 21 in Nanuet, NY, and plans to open 12 new stores incorporating the new look by year end. A gradual renovation of the 275 existing U.S. The Body Shop doors also is scheduled...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says