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Marketing in Brief: Chesebrough-Pond's

This article was originally published in The Rose Sheet

Executive Summary

Chesebrough-Pond's: Augmenting Pond's Age Defying Complex Prevent and Correct line-up in October with a lotion version of the two-in-one day and night cream duo that bowed in November ("The Rose Sheet" Aug. 7, 1995, p. 1). Like the cream formulation, the daytime Prevent lotion "prevent[s] the signs of aging caused by the sun and environment" and the nighttime Correct formula "correct[s] the existing signs of aging," according to the Unilever division. Both lotions contain the AHAs glycolic, hydroxycaprilic and lactic acids; Prevent also includes an SPF 8 sunscreen agent. Housed in intertwining bottles with two pumps, Prevent & Correct will retail for $14.99 for 4.25 oz...
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