Marketing in Brief: Il-Makiage
This article was originally published in The Rose Sheet
Executive Summary
Il-Makiage: Launching Il-Makiage Salon Skin Care System on QVC September 15, the company said. The 10-product line, available now at Il-Makiage salons and specialty stores, includes "pre-makeup" items, Rinse-Off Cleansing Gel, Refining Tonic, Color Correcting Moisturizers; "post-makeup" products Deep Milky Cleanser, Eye Makeup Remover, Nourishing Night Creme, Eye and Throat Creme Concentrate; and "anytime salon facial" products, Almond and Honey Beauty Scrub, Refreshing Mask, Body Foaming Gel. The Color Correcting Moisturizers are available in four shades that "correct your skin tone" before makeup is applied, Il-Makiage said. For example, Green Color Correcting Moisturizer tones down red skin, while White lightens the complexion and covers discolorations, the company explained. Pricing for the line ranges from $17 to $32...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says