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Marketing in Brief: Il-Makiage

This article was originally published in The Rose Sheet

Executive Summary

Il-Makiage: Launching Il-Makiage Salon Skin Care System on QVC September 15, the company said. The 10-product line, available now at Il-Makiage salons and specialty stores, includes "pre-makeup" items, Rinse-Off Cleansing Gel, Refining Tonic, Color Correcting Moisturizers; "post-makeup" products Deep Milky Cleanser, Eye Makeup Remover, Nourishing Night Creme, Eye and Throat Creme Concentrate; and "anytime salon facial" products, Almond and Honey Beauty Scrub, Refreshing Mask, Body Foaming Gel. The Color Correcting Moisturizers are available in four shades that "correct your skin tone" before makeup is applied, Il-Makiage said. For example, Green Color Correcting Moisturizer tones down red skin, while White lightens the complexion and covers discolorations, the company explained. Pricing for the line ranges from $17 to $32...
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