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Marketing in Brief: Swisscare pour Givenchy

This article was originally published in The Rose Sheet

Executive Summary

Swisscare pour Givenchy: Hydra-Tricellia Tri-Activating Hydrator "reactivat[es]" skin cells' "natural internal hydrating process," according to Givenchy. The complex also "improves the structure of the membrane around the skin cells," helps the skin "retain water more efficiently" and "reinforces the intercellular cement" of the skin, the company said. The complex is available in three forms: a cream, which "comforts and smoothes"; a mask, which "provides extended action [and] intensive re-hydration of the skin"; and an oil-free, "feathery light" lotion, Givenchy said. Available in August, the 1.7 oz. cream and lotion are priced at $44 apiece, while eight .3 oz. servings of the mask sell for $40...
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