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Marketing in Brief: Ultima II

This article was originally published in The Rose Sheet

Executive Summary

Ultima II: Wonderwear TV ad campaign tagged: "No more touch ups," breaks in August, the Revlon division said. The spots feature the company's newest spokesperson, Lara Harris, who was signed on earlier this year. Upcoming Ultima II Wonderwear product additions include Cheek Color and Eyecolor Duets, which last for 12 hours, according to the company. The eyecolor duos are available in eight sets including Wonder Buff/Wonder Bare and Wonder Steel/Wonder Silver. Cheek Color is available in eight shades, including Wonder Berry and Wonder Henna. On-counter in September, Eyecolor Duet and Cheek Color are priced at $15.50 and $16.50, respectively...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says

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