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Avon's Maxx men's scent debuting in time for holiday season.

This article was originally published in The Rose Sheet

Executive Summary

AVON LAUNCHING MAXX MEN's SCENT FOR HOLIDAY SEASON through the company's representatives and toll free number. The aromatic fougere fragrance will be featured in Avon's November Campaign 26 catalog. Avon is positioning Maxx to appeal to men and women who buy fragrances for men. The scent is targeted to the "playful, sexy man" who has just "a little bit of mischief."
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