Erno Laszlo shipping Antioxidant Complex for Eyes this month.
This article was originally published in The Rose Sheet
Executive Summary
ERNO LASZLO PRINT AD CAMPAIGN BREAKING THIS FALL will reintroduce the cosmetics and skincare company to the general public, following the brand's sale a year ago by Unilever division Elizabeth Arden. The Laszlo message has been "contemporized...to attract new customers who understand the importance of commitment to achieving desired results," Long Island City-based Erno Laszlo LLC said. The campaign also underscores the company's emphasis on the "personalized regimen," which, according to the company, is "key to maintaining healthy-looking skin."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says