In Brief: Church & Dwight
This article was originally published in The Rose Sheet
Executive Summary
Church & Dwight: Second-quarter net income advanced 8.7% to $6.1 mil. on net sales of $134.6 mil., up 4.4% The company noted that personal product sales were "slightly ahead" of the prior-year period, while the broader consumer segment, which accounts for about 78% of Church & Dwight business, registered a 5% sales increase. During the quarter, Church & Dwight extended its Arm & Hammer Dental Care toothpaste line with Whitening and Sensitive formulas. For the six months, Church & Dwight net income leaped 47.1% to $10 mil. on revenues that increased 3.7% to $256.2 mil...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says