HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Lancome's new ad campaign features Rouge Idole, company's first indelible lipstick.

This article was originally published in The Rose Sheet

Executive Summary

LANCOME ROUGE IDOLE INDELIBLE LIPSTICK "WON'T KISS AND TELL," according to the Cosmair prestige cosmetics division. Consisting of 17 colors including Magnetic, Devote and Demon, Lancome Rouge Idole lipcolor sets in 60 seconds and "has holdpower that hugs your lips until you take it off," according to the company. Debuting at Lancome counters this month, the lipstick will wear through the gym and a swimming pool, the company added. Rouge Idole is Lancome's first "long-lasting" product.



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts