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Marketing in Brief: Coty

This article was originally published in The Rose Sheet

Executive Summary

Coty: Calgon Muppet Treasure Island bath figurines with bubble bath debuting in September. The 10 oz. bubble baths will come in three containers resembling muppet characters dressed in Treasure Island costumes. Each muppet figurine will house a different Calgon bubble bath scent: Kermit will have Swashbucklin' Berry; Miss Piggy, Hula Bula Banana; and Fozzy, Ahoy Apple. With the launch of Muppet Treasure Island, Coty said it hopes to compete with other bath figurines and to capture a larger share of the children's bath products market share. The figurines will retail for under $5 in mass market retail doors. The three scents are available currently in Muppet Treasure Island plastic canisters...



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