Marketing in Brief: Coty
This article was originally published in The Rose Sheet
Executive Summary
Coty: Calgon Muppet Treasure Island bath figurines with bubble bath debuting in September. The 10 oz. bubble baths will come in three containers resembling muppet characters dressed in Treasure Island costumes. Each muppet figurine will house a different Calgon bubble bath scent: Kermit will have Swashbucklin' Berry; Miss Piggy, Hula Bula Banana; and Fozzy, Ahoy Apple. With the launch of Muppet Treasure Island, Coty said it hopes to compete with other bath figurines and to capture a larger share of the children's bath products market share. The figurines will retail for under $5 in mass market retail doors. The three scents are available currently in Muppet Treasure Island plastic canisters...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says