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Marketing in Brief: Dusa Pharmaceuticals/MeL-Co hair coloring agent

This article was originally published in The Rose Sheet

Executive Summary

Dusa Pharmaceuticals/MeL-Co hair coloring agent: Patent-pending Lipomelanin-LQ synthetic melanin is "specifically designed for use as a black hair coloring agent," New Jersey-based development-stage company Dusa Pharmaceuticals said. Dusa licensed the rights to the compound from the University of Toronto, and Orland, Calif.-based melanin specialty company MeL-Co developed the compound for Dusa. MeL-Co plans to market Lipomelanin-LQ to cosmetic and hair care companies for use in semi-permanent dyes, coloring shampoos and coloring creme rinses, Dusa said. The firm is positioning the compound as an alternative to "coal tar derived black hair dye ingredients," which according to the company, "have been found to cause cancer in laboratory animals"...
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