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Marketing in Brief: Georgette Klinger

This article was originally published in The Rose Sheet

Executive Summary

Georgette Klinger: Skin Refining Serum contains the company's highest ever alpha hydroxy acids content, an 11% concentration of lemon and passion fruit AHAs, according to Georgette Klinger. The serum, which includes orchid, chamomile, watercress, elderflower, and St. John's Wort, makes "expression lines and sun spots less noticeable as a new clarity and brightness emerges," the company said. The product expands Georgette Klinger's Skin Refining Collection. Packaged in a 2 oz. frosted glass bottle with a glass eyedropper, the serum will be sold through a toll-free number and at the eight Georgette Klinger salons across the country for $59. The product's debut accompanies the unveiling of the new design of Georgette Klinger Salons. The "new luxurious atmosphere" can be seen at the company's recently relocated Rodeo Drive Salon...
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