Marketing in Brief: John Paul Mitchell Systems
This article was originally published in The Rose Sheet
Executive Summary
John Paul Mitchell Systems: Paul Mitchell Extra-Body Sculpting Gel and Extra-Body Sculpting Foam for hair are available now. The gel "offers maximum volume, while imparting a brilliant shine," the firm stated. The gel is available in 2 oz. ($2.50), 6 oz. ($6.95) and 16 oz. ($13.95) SKUs. The foam "is specially formulated for styles that require extra holding power" and "resists humidity and static to prevent frizzy, fly-away hair," the company added. The foam also is available in 2 oz. ($4.95), 6 oz. ($7.45) and 16 oz. ($16.95) sizes...