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Marketing in Brief: Paul Mitchell Gentle Exfoliating System

This article was originally published in The Rose Sheet

Executive Summary

Paul Mitchell Gentle Exfoliating System: Repackaged in "easy-to-use" tubes, John Paul Mitchell Systems said. The system, available now, comprises an acidic cream and an alkaline gel that, when combined on the skin, create a pH change "to loosen and remove dead skin cells gently," the company said. Two 3.4 oz. tubes retail for $9.98 total, replacing the previous packaging of two 3 oz. jars that carried the same price. The tube format makes application of the products easier, John Paul Mitchell explained...
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