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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: "Clair d'Etoile" autumn/winter 1996-97 color collection for lips, nails, eyes and face employs a "pearlescence formula" of black-based matte shades "punctuated" by iridescent red, green and blue shimmers, the company said. The line includes Pure Lipstick in Silent Brown and Mystic Wine for $24.50 each and matching Pure Color Lacquer for $15 each; Lip Definition in Mysterious Brown for $35; Blushing Powder in Divine Brown for $30. The color collection also includes repromotions of Mascara Moire in Plum Reflections for $20.50 and Line Smoothing Foundation in Pink Sand for $44. Two limited edition Eye Shadow Powder Duos are also introduced in Moonstone/Silver Halo and Midnight/ Moonlight, each retailing at $31. The collection will be on counter Aug. 15...
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