Baby Guess print ad campaign toddling into September books.
This article was originally published in The Rose Sheet
Executive Summary
BABY GUESS-GUESS KIDS ENTERING SKIN CARE MARKET WITH BODY LOTION; two new entries, Baby Guess body lotion and Guess Kids body lotion, began reaching counters in July. The additions bring the total number of the company's baby and children's hair and skin care products to eight. The Baby Guess-Guess Kids products are available at Baby Guess-Guess Kids stores, Bloomingdale's and in fine salons, Guess said. The skin and hair care collections were developed "to capture children's needs in the various stages of their lives," the company explained.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says