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Holiday Marketing in Brief: Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl: "Bearing Gifts" holiday set includes two Continuous Color Self-Renewing lipsticks, a NailSlicks nail polish and a NaVy women's fragrance mini in a clear box nestled in the arms of a mini teddy bear. Priced at $9.99, the gift set is available in Warm, Cool or Neutral makeup colors, Procter & Gamble said...
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