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Holiday Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: "Fragrance Collectibles" holiday gift set available in October will retail for $39.50. The blue gift box contains six fragrance minis -- a Champs-Elysees eau de toilette, a Shalimar edt, a Samsara parfum, a Mitsouko parfum, a Jardins de Bagatelle edp and an Imperiale eau de cologne. The company's Champs-Elysees gift set highlights Guerlain's newest fragrance with 1.7 oz. edt spray and 6.8 oz. Radiant Body Lotion; also available in October, the collection will be priced at $59...
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