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Holiday Marketing in Brief: Mary Kay holiday "Wishes" color collection

This article was originally published in The Rose Sheet

Executive Summary

Mary Kay holiday "Wishes" color collection: Double Duty Colors for eyes and cheeks are available in three "muted, natural" shades: Surprise Me With Spice, Good As Gold and Breathtaking Berry. The eye/cheek colors retail for $7 each. Two-tone Eye Defining pencils are double-ended to combine satin and pearlized finishes on one pencil. The pencils are available in three colors -- Treasured Teal, Pretty Please Plum and Bedazzled By Bronze -- priced at $8.50 apiece. Mary Kay Cosmetics' Rare Jewels Color Collection combines four eye colors (Diamond Dust, Elegant Emerald, Sparkling Sapphire and Alluring Amethyst) with Rare Ruby cheek color in a mirrored compact for $17...
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