Holiday Marketing in Brief: pleasures "Fragrance Basket"
This article was originally published in The Rose Sheet
Executive Summary
pleasures "Fragrance Basket": Combines bath and body products for the women's fragrance in a silver basket containing a silver apple ornament, Estee Lauder said. The basket holds 1.7 oz. eau de parfum spray, 3.4 oz. body lotion, 2.4 oz. powder and 5 oz. bath and shower gel. On-counter in November, the basket will retail for $100. Also from Lauder, "pleasures to Enchant" holiday gift set combines 1.7 oz. eau de parfum, 3.4 oz. body lotion, 1.7 oz. body powder and 3.4 oz. bath and shower gel. The collection will sell for a suggested price of $67.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says