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Holiday Marketing in Brief: pleasures "Fragrance Basket"

This article was originally published in The Rose Sheet

Executive Summary

pleasures "Fragrance Basket": Combines bath and body products for the women's fragrance in a silver basket containing a silver apple ornament, Estee Lauder said. The basket holds 1.7 oz. eau de parfum spray, 3.4 oz. body lotion, 2.4 oz. powder and 5 oz. bath and shower gel. On-counter in November, the basket will retail for $100. Also from Lauder, "pleasures to Enchant" holiday gift set combines 1.7 oz. eau de parfum, 3.4 oz. body lotion, 1.7 oz. body powder and 3.4 oz. bath and shower gel. The collection will sell for a suggested price of $67.50...
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