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Holiday Marketing in Brief: "Sparkle for the Holidays"

This article was originally published in The Rose Sheet

Executive Summary

"Sparkle for the Holidays": Estee Lauder seasonal color collection will be available at Lauder counters at Neiman Marcus doors in October, and nationwide in November. The collection includes Perfect Lipstick in Silent Red, Sheer Effect Bare Shimmer, Sheer Effect Gold Leaf and Sheer Effect Chocolate Frost; Automatic Pencil For Lips in Chocolate; Lip Defining Pencil in True Red, Buff and Spice; Double Gloss SPF 15 in Champagne and Tinsel; Compact Disc eyeshadow in Candlelight, Midnight, Starlight and Twilight; Automatic Pencil For Eyes in Classic Brown; Eye Defining Pencil in Softsmudge Black; More Than Mascara in Rich Black; Blushing Natural Cheekcreme in Glistening; and Perfect Finish Nail Lacquer in Ice, Fantasy and Starlight. Pricing for the holiday colors ranges from $5 for a "promotional size" nail lacquer to $22.50 for an Automatic Pencil for the lips or the eyes...
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