Holiday Marketing in Brief: "Sparkle for the Holidays"
This article was originally published in The Rose Sheet
Executive Summary
"Sparkle for the Holidays": Estee Lauder seasonal color collection will be available at Lauder counters at Neiman Marcus doors in October, and nationwide in November. The collection includes Perfect Lipstick in Silent Red, Sheer Effect Bare Shimmer, Sheer Effect Gold Leaf and Sheer Effect Chocolate Frost; Automatic Pencil For Lips in Chocolate; Lip Defining Pencil in True Red, Buff and Spice; Double Gloss SPF 15 in Champagne and Tinsel; Compact Disc eyeshadow in Candlelight, Midnight, Starlight and Twilight; Automatic Pencil For Eyes in Classic Brown; Eye Defining Pencil in Softsmudge Black; More Than Mascara in Rich Black; Blushing Natural Cheekcreme in Glistening; and Perfect Finish Nail Lacquer in Ice, Fantasy and Starlight. Pricing for the holiday colors ranges from $5 for a "promotional size" nail lacquer to $22.50 for an Automatic Pencil for the lips or the eyes...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says