In Brief: Home Shopping Network
This article was originally published in The Rose Sheet
Executive Summary
Home Shopping Network: Enters definitive merger agreement with television station operator Silver King Communications, Silver King announced Aug. 26. Under the agreement, which is subject to shareholder approval, HSN will become an 80.1%-owned subsidiary of Silver King. The merger reunifies the two companies, which split in 1992. The deal is expected to close in November. HSN telemarkets personal care products such as Connie Stevens skin care and fragrances, Adrien Arpel skin care and Marilyn Miglin scents, as well as private-label items Beauty Logics and Bioniq skin care collections...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says