In Brief: NDMA chairman-elect
This article was originally published in The Rose Sheet
Executive Summary
NDMA chairman-elect: Is Gary Balkema, 41, Bayer exec VP and consumer care North Americas Region president, the Nonprescription Drug Manufacturers Association announced Aug. 26. Balkema will succeed current NDMA Chair Thomas Laughlin, who announced in July his plans to leave his senior VP-worldwide position at Pharmacia & Upjohn Consumer Healthcare. Elected NDMA vice chair at the association's May annual meeting, Balkema is expected to take over the chairmanship in December. In June, Balkema's responsibilities at Bayer were expanded beyond oversight of the firm's U.S. consumer care business to include Canada, Central America and the Caribbean...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says