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Alberto-Culver dabbling in skin care with Alberto VO5 Naturals Plus Hair & Body Shampoo.

This article was originally published in The Rose Sheet

Executive Summary

ALBERTO-CULVER ALBERTO VO5 NATURALS PLUS HAIR & BODY SHAMPOO opens the door for a potential skin care product line marketed under the Alberto VO5 brand, the Melrose Park, Ill.-based company said. Alberto said it is interested in exploring possibilities in the skin care arena in the future, although the company noted there is "no real push right now." The firm's only skin care offerings are under the Swiss Formula brand from its St. Ives Labs subsidiary.
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