Dep fiscal 1996 unaudited sales, operating income exceed projections.
This article was originally published in The Rose Sheet
Executive Summary
DEP SHIPPING "DEPARTMENT STORE-TYPE" SKIN CARE LINE to mass merchandisers and drug stores participating in a regional test market of the line, the Rancho Dominguez, Calif.-based company said. The introduction of a new skin care line is one of the several projects identified by Dep aimed at helping the company "stabilize and reinvigorate" its business as it reorganizes under Chapter 11 bankruptcy protection.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says