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H2O Plus adds Bath Fruits, Exotics lotions to body care product mix in early fall.

This article was originally published in The Rose Sheet

Executive Summary

H20 PLUS BATH FRUITS BATH AND BODY CARE LINE is scheduled for a third quarter launch, the Chicago-based specialty retail chain said. The introduction is part of H2O Plus' move to enhance its bath category and bring it "back to the basics," the firm said. The eight-SKU Bath Fruits line-up will launch in H2O Plus' 62 doors nationwide. Bath Fruits is part of a series of H2O Plus bath and body care items slated for a third quarter introduction ("The Rose Sheet" June 3, p. 7).
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