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Marketing in Brief: Realm "Roulette"

This article was originally published in The Rose Sheet

Executive Summary

Realm "Roulette": Roll-on fragrance applicator with disposable cartridges provides "discreet fragrance application anywhere, anytime," Erox said. The roulette, which contains the Realm women's scent, ships Oct. 15 in time for the holidays. The applicator includes one scent cartridge and will retail for $28; .17 oz. refills will cost $17 apiece. Also for women, Erox is introducing a 6 oz. perfumed body cream that will retail for $55, and a 3 oz. talc that will be priced at $22. The company also is extending the Realm men's version with a 2.5 oz. antiperspirant/deodorant for $14...
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