Marketing in Brief: The Gap
This article was originally published in The Rose Sheet
Executive Summary
The Gap: Launching Banana Republic Classic unisex fragrance in 204 Banana Republic retail doors Oct. 1, the company said. The fragrance is housed in a clear square glass bottle with an off-white label, topped with a brushed silver cap. A 3.5 oz. edt spray will be priced at $29.50. Classic is the third Banana Republic scent; the company also markets W women's fragrance and M men's scent...
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