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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Rouge Pur Mat "long-wearing" matte lipstick is formulated with pigments that treat lips and "preserve the integrity and purity of the color" and a special wax to provide an "even, silky veil," Yves Saint Laurent said. Hydrophobic starch powders do not allow color to "bleed or patch," and "add volume to lips," the Sanofi division said. The formula also includes candelilla and beeswax for hydrating benefits, and SPF 8. The lipstick complements 34-shade Rouge Pur lipstick, which launched in 1994. Rouge Pur Mat is available in 10 tones, including Berry Red, Perfect Brown and Intense Coral. On-counter in September, the lipstick will retail for a suggested $24.50...
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