Marketing in Brief: Yves Saint Laurent
This article was originally published in The Rose Sheet
Executive Summary
Yves Saint Laurent: Rouge Pur Mat "long-wearing" matte lipstick is formulated with pigments that treat lips and "preserve the integrity and purity of the color" and a special wax to provide an "even, silky veil," Yves Saint Laurent said. Hydrophobic starch powders do not allow color to "bleed or patch," and "add volume to lips," the Sanofi division said. The formula also includes candelilla and beeswax for hydrating benefits, and SPF 8. The lipstick complements 34-shade Rouge Pur lipstick, which launched in 1994. Rouge Pur Mat is available in 10 tones, including Berry Red, Perfect Brown and Intense Coral. On-counter in September, the lipstick will retail for a suggested $24.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says