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AdiPar Burberrys fragrance duo bowing in 400-800 U.S. doors in January.

This article was originally published in The Rose Sheet

Executive Summary

ADIPAR LAUNCHING BURBERRYS FRAGRANCE DUO IN JANUARY; Burberrys for Men and Burberrys for Women will bow in 400 to 800 department store doors, including "key AdiPar accounts," AdiPar said. The initial launch will be followed by a scheduled rollout to 1,200 doors by 1998, the company said. The "contemporary, yet traditional" scents were first introduced in France in 1995. The Burberrys pair is now available in 40 countries ("The Rose Sheet" July 22, In Brief).
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