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Chese-Pond's backing Pond's skin care brand with $50 mil. 1997 ad/promo budget.

This article was originally published in The Rose Sheet

Executive Summary

CHESE-POND'S ADDING TWO POND'S CLEANSERS TO LINEUP in October. Pond's Clear Cold Cream, an extension to Chesebrough-Pond's original Pond's Cold Cream, and Fresh Start Daily Wash, a "soap-free gel," will be available in mass market doors nationwide, the Unilever division said. With the cleanser additions, Chese-Pond's has a total of 20 products under the Pond's brand.
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