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Eddie Bauer's newest fragrance adventure, Eddie Bauer Balance, debuts this fall.

This article was originally published in The Rose Sheet

Executive Summary

EDDIE BAUER's NEW ADVENTURE, EDDIE BAUER BALANCE, WOMEN's SCENT, will launch in October, the Spiegel subsidiary said. Redmond Wash.-based Eddie Bauer, which describes itself as a "casual lifestyle retailer," will introduce the fragrance through its mail-order catalog and over 400 Eddie Bauer doors in the U.S. and Canada. Balance is the company's second scent; a men's fragrance, Eddie Bauer Adventurer, debuted in October 1993 ("The Rose Sheet" Aug. 30, 1993, p. 4).
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