In Brief: Revlon presence in Asia
This article was originally published in The Rose Sheet
Executive Summary
Revlon presence in Asia: Expanding through a joint venture agreement with Beijing-based investment firm Sumstar Group to manufacture, distribute and market Revlon's "core cosmetic brands," such as Age Defying and ColorStay, in China, the company announced Sept. 10. Distribution of the products in major cities in China will commence in the first quarter of 1997. "Our joint venture with Sumstar broadens our operations in Asia and reinforces Revlon's commitment to expansion in emerging markets," Revlon President and Chief Operating Officer George Fellows said. Revlon's Chinese headquarters and manufacturing facilities will be based in Shanghai. The cosmetics firm began limited distribution in China about 18 months ago. Additional Revlon offices in Asia are located in Taiwan, Singapore, Hong Kong and Malaysia...