Marketing in Brief: Origins
This article was originally published in The Rose Sheet
Executive Summary
Origins: Slipcovers lip, cheek and eye color "mesh...seamlessly" for casual color with "no fuss," the Estee Lauder division said. Slipcover Comfortable lip color is available in six shades, including Opal, Mocha and Rust. The cheek color comes in three tones: Pink, Bronze and Nectar, while Slipcover Comfortable color for eyes is available in six shades, including Grape, Indigo and Peach. Print ads featuring a product shot are slated for October and November books including Allure and Self. The .17 oz. eye, .14 oz. lip and .34 oz. cheek color are priced at $10, $11 and $12, respectively...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says