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Marketing in Brief: Origins

This article was originally published in The Rose Sheet

Executive Summary

Origins: Slipcovers lip, cheek and eye color "mesh...seamlessly" for casual color with "no fuss," the Estee Lauder division said. Slipcover Comfortable lip color is available in six shades, including Opal, Mocha and Rust. The cheek color comes in three tones: Pink, Bronze and Nectar, while Slipcover Comfortable color for eyes is available in six shades, including Grape, Indigo and Peach. Print ads featuring a product shot are slated for October and November books including Allure and Self. The .17 oz. eye, .14 oz. lip and .34 oz. cheek color are priced at $10, $11 and $12, respectively...
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