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Marketing in Brief: Origins Natural Resources

This article was originally published in The Rose Sheet

Executive Summary

Origins Natural Resources: H&BA line expanded with seven new items in January, Origins said. Rough Skin Smoother with St. John's-wort and castor oil, sweet almond oil, apricot kernel oil, evening primrose oil and lichen extract soothes rough hands, the Estee Lauder division said. Scrubbing Hand Soap with sawdust and pine removes ink, paint and glue stains, the company said. Liquid Hand Cleanser contains peppermint to "overcome smelly food odors" and glycerin to "silken dry skin," Origins stated. Baby Bottom Balm with shea butter, lavandin and zinc oxide "creates a lasting buffer" to "relieve redness and chafing," according to Origins. Other products include Vaporizing Balm with menthol, Herbal Smelling Mix with ginger and eucalyptus, and Silky Pet Coat Wash. Available in Origins' 22 stores, the items range in price from $8.50 for the 1 oz. herbal mix to $12.50 for the 2.6 oz. skin smoother...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says



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