In Brief: Chattem
This article was originally published in The Rose Sheet
Executive Summary
Chattem: Sales for the third quarter of 1996 (ended Aug. 31) advanced 34% to $38.8 mil., the company reported Sept. 17. Operating income for the three months climbed 32.1% to $6.9 mil. over the prior-year period and net earnings increased 27.4% to $2.1 mil. The company pointed to pHisoderm Antibacterial Skin Cleanser, which was introduced in May, the launch of Flex All Ultra Plus and the restaging of the existing Flex All line as factors in the sales increase. During the quarter, Chattem also completed the acquisition of Herpecin-L cold sore lip balm from Deerfield, Fla.-based Campbell Labs. For 1997, new line extensions are planned, with "major efforts" slated for Gold Bond and Icy Hot, the company said...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says