In Brief: Cosmair
This article was originally published in The Rose Sheet
Executive Summary
Cosmair: Taps Richard Roderick European Designer Fragrances VP-sales, effective Sept. 23. Reporting to Cosmair Senior VP Jack Wiswall, Roderick will be responsible for all European Designer Fragrances sales in the U.S., including Giorgio Armani, Armani Parfums, Paloma Picasso Parfums, Drakkar Noir, Anais Anais and Arpege. He will also direct the field sales and sales administration groups. Roderick has spent 30 years in the cosmetics and fragrances industry, including a nine-year stint in Cosmair division Lancome sales group. He succeeds Terry Connolly...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says