Marketing in Brief: Estee Lauder/Breast Cancer Awareness
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder/Breast Cancer Awareness: "Pink Ribbon" gift set includes Beautiful .5 oz. eau de parfum spray, Double Color Everlasting lipstick in Burning Rose and a pink ribbon pin. Available in October for Breast Cancer Awareness month, the set will retail for $29.50, with proceeds going to the Breast Cancer Research Foundation. Lauder division Clinique will offer Different lipstick in Tenderheart with a makeup case for $7.50. With every gift set sale, Clinique and the participating retail store will donate $1.50 each to the Breast Cancer Research Foundation....
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says