Marketing in Brief: Foot Steps
This article was originally published in The Rose Sheet
Executive Summary
Foot Steps: Print ads for Therapeutic Foot Scrub and Foot Lotion will run in the December issue of Prevention magazine, Naterra International said. The ad will feature a product shot with the working tagline: "Feet need love too." Available now, the scrub "aids in controlling everyday foot problems," according to Naterra's product packaging. Formulated with chamomile, grape seed and aloe vera, the scrub exfoliates rough, dry feet, while the lotion moisturizes and conditions with aloe, grape seed and rose hip. Each 6 oz. tube is priced at $4.99...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says