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Marketing in Brief: Mary Kay Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Mary Kay Cosmetics: Launching two new alpha hydroxy acid products -- Mary Kay Triple-Action Lip Enhancer and Mary Kay Visible-Action Skin Revealing lotion -- as a follow-up to the direct marketer's first AHA entry, Mary Kay Triple Action Eye Enhancer, which bowed ("The Rose Sheet" Jan. 30, 1995, p. 14). The lip product, formulated with vitamins A and E and grapefruit extract, acts as a lip treatment, lipstick primer and "light-diffusing" product. "Visible signs of aging, environmental stress and past sun damage will diminish" with regular use of the lotion, Mary Kay said. Available in December, the .5 oz. Lip Enhancer will cost $15 and the 7 oz. lotion will retail for $18.50...
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