Marketing in Brief: Estee Lauder/Palladio fragrance venture
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder/Palladio fragrance venture: Will launch one to two fragrances per year, with Lauder handling distribution and sales and Palladio handling the creative development and marketing, Palladio Fragrances GmbH said. The first scent produced under the joint venture, completed in January, is Kiton Men, which is bowing now in Germany, Austria, Switzerland, Italy, Great Britain and Benelux. Kiton Men will later roll out to the rest of Europe, Asia and the U.S., although specific dates have not yet been set. The men's scent opens with top notes of lavender, bergamot, rosewood, clary sage and jasmine, leading to a heart of linden blossom, rose, melon and cedarwood accords. The base notes comprise orris, coriander leaf, oakmoss, tonka bean, tobacco leaf and moshus. The nine-SKU Kiton Men line ranges in price from about $65 for a 125 mL eau toilette to around $19 for a 200 mL shower gel...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says