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Marketing in Brief: Freeman Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Freeman Cosmetics: Extends Barefoot line with Iced Bayberry foot scrub and Wild Mint & Lemon Balm foot lotion. The company said that both anti-bacterial foot products contain triclosan as an active ingredient. The foot scrub "kills germs and bacteria while softening tough, hard skin," while the lotion "kills odor-causing germs and bacteria," according to product packaging. Iced Bayberry foot scrub also contains jojoba beads and pumice granules "to scrub away rough patches," and bayberry extracts to "cool and invigorate while neutralizing foot odor," Freeman said. Wild Mint & Lemon Balm foot lotion is formulated with wild mint extracts to "stimulate circulation" and lemon balm to "restore lost moisture and condition rough skin," Freeman stated. Available in October, the 5.3 oz. tubes retail for $3.29 each...
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