Marketing in Brief: Giorgio Beverly Hills
This article was originally published in The Rose Sheet
Executive Summary
Giorgio Beverly Hills: Launching Red 2 women's fragrance for Valentine's Day, 1997, the company said. The young, "fruity" scent will be the Procter & Gamble division's sixth women's scent and the second entry under the Red umbrella; Giorgio Beverly Hills bowed in 1982, followed by Red in 1989, Wings (1993), Giorgio Aire (1996) and Ocean Dream (1996). Giorgio Beverly Hills, Red and Wings all have male counterpart scents...